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Who wrote sonic superstar go gos song12/13/2023 ![]() ![]() His speech is so flushed with philosophical abstractions and conceptual idealism that it all keeps collapsing on itself as he works to convey everything at once. Proving that Brown University doesn’t hand out degrees to just anybody, the lanky, Mick Jagger–like Kulash is a manic thinker. Since the separation, OK Go has pretty much done as it pleases artistically, distributing it all free at sites such as YouTube, one of the Tahrir Squares of the music-industry revolution, while relentlessly touring and partnering with corporate sponsors to pay the bills. The great media democratization movement on the internet. It involves OK Go divorcing its big transnational record label-EMI-in 2010, starting its own label, and joining ![]() Not every band has videos like this,” or, indeed, a music-industry backstory like this. ![]() Some rock artistes would recoil at being known as “the treadmill band,” but it doesn’t seem to bother Kulash. ![]() “Here it Goes Again” won a Grammy award for best short-form music video, has been downloaded tens of millions of times, and spawned dozens of amateur and professional imitations. Guitarist Andy Ross, bassist Tim Norwind, and drummer Dan Konopka join Kulash in the elaborately choreographed videos, which show the band dancing in a backyard, frolicking with smart canines, drumming with the Notre Dame Fighting Irish marching band, and, most famously, swinging on gym treadmills in a 2006 home video shot in Kulash’s sister’s basement. Kulash is the lead singer of a band called OK Go, or as any fan of its official YouTube videos (137 million hits and counting) might say, “the treadmill band,” “the band that does that thing with the dogs,” or “those Rube Goldberg guys.” Formed in 1999, OK Go is as well-known to its largely virtual, viral audience for its videos as its propulsive and generally upbeat power pop. Once again, car advertising, so long a well-polished mirror of contemporaneous trends in America, adjusts to suit the changing times. Maybe it won’t be in a few months, once it’s finally edited and packaged into a 3-minute 50-second YouTube vignette and a shorter ad for Chevy. The desert dust billows, and tumbleweeds tumble. The Sonic, in a sort of percussive drive-by, is actually creating the music. If the sound weren’t turned off, we’d hear guitars being strummed, pianos being thwacked, basses being plucked, and tubas being blown. Inside the car, three guys plus Kulash-each in a driving suit and matching helmet of a different lollipop color-pull levers, finger small pneumatic keyboards called melodicas, and mouth the words to a song called “Needing/Getting.” The car is festooned with what looks like forks, hockey sticks, TV antennas, railroad horns, shark spears, and a couple of dead Persian cats, which are in fact large microphones fitted with furry windsocks. sits in one of the editing suites of a media-production house in downtown San Francisco, watching clips on a computer screen of a silver Chevy Sonic doing hand-brake turns in a dust cloud. From the March 2012 issue of Car and Driverĭamian Kulash Jr. ![]()
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